Zach Ausherman, Owner of Ausherman Painting, joins the Painter Marketing Mastermind Podcast for a second time to discuss culture, employee hiring and retention, and review generation.
Zach took over Ausherman Painting from his father and has made many changes to the company's culture. He deep dives into his methods for building employee and customer loyalty, and the values he instills in the workplace. Zach also discusses a unique method for generating 5-star Google reviews and elaborates on a difficult employee situation he is currently facing.
Topics Discussed:
- How to create a company culture that inspires loyalty from your employees
- A unique method for securing 5-star Google reviews from customers
- Mistakes to avoid when hiring and training employees, learned the hard way
- How Zach was able to get over 200 applicants to his most recent apprentice painter job posting
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