A successful entrepreneur who assists businesses in marketing planning and growth, Brad provides client journey ideas in this episode. Rather than pursuing ideas, he suggests that you figure out if the concept is taking you to your destination. In this episode of PaintED, they discuss how determining what is the most important item to focus on is the first step to success. It's critical to distinguish between concepts that are relevant and feasible to execute in the workplace. Brad Further addresses, the four stages of the client journey, as well as how to determine whether or not this is achievable for your business.