In this episode of PaintED, Torlando Hakes talks with Shawn Hill from a Nice job Inc. about the crucial role reviews play in the growth of a business. They further discuss why branding can be controlled but not reputation. Shawn addresses, Reputation management entails improving the aspects of your reputation that you have control over and amplifying them to your target audience. Finding the keywords and key characteristics from the reviews that your customer values is the key. It's about owning your individuality and leveraging it as a competitive advantage, even if some customers are turned off by it.
In this episode of PaintEd, Torlando and returning guest of the show Brittany Drozd talk about leadership and how putting your brand culture on display is the best way to find and keep great workers and top talent in your company.
For commercial contractors, the pandemic hit a little differently and the struggle that was 2020 hit Cole Palea hard. But it was also an opportunity to look at his business from the inside out and decide what kind of ship he wanted to run. By doubling down on community building and getting the ri...
Brandon Lewis with the Academy For Professional Paint Contractors joins us on the show to talk about how we can double business profits by implementing a couple of simple systems for accurately bidding projects, having a process for handing jobs off to the crew, and putting your crew leader in ch...