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Learn more about Jeff's company Groundwork here: www.hellogroundwork.com

If you’re using ChatGPT to write your website copy, create sales scripts, develop your brand, or outsource your critical thinking… guess what!?

So are all your competitors!

Your clients are looking for a thoughtful company that stands out from the crowd. One surefire way to NOT achieve this is to use the same tool (which pulls from the same data set) as everyone else.

GPT certainly has some utility for contractors (which we’ll discuss), but its blind over-utilization will commoditize your company and destroy your brand - neither of which are good things.

My guest on the show today is Jeff Wraley, founder of Groundwork, a virtual sales tool that makes it easy for homeowners to send you a video of their project, letting you instantly qualify prospects and increase in-person close rates.

Our conversation is about:
- How using video content in your pre-estimate nurture can help you get rid of tire kickers and boost your SR
- The risks of overleveraging AI and large language models like GPT in your contracting business
- And why personalization is the best way to stand out in a competitive market.

Watch this episode for the full conversation with Jeff

00:00 - Intro
01:15 - What is Groundwork?
06:31 - The Pros and Cons of Virtual Sales for Contractors
14:16 - Where do AI tools have utility for Contractors? Where does it not?
25:19 - The case against OVERUSING AI tools in your business
37:02 - The value of "personalization" in our marketing and sales efforts?

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