Make Your Buyer's Journey A Compelling One
the Best of Marketing Masterminds • 46m
Tanner Mullen, founder and owner of Premium Painting, discusses how he has grown his business to doing over $1 million in annual revenue by focusing on the buyer's journey. Tanner shares his in-depth hiring process, including the many subtle but impactful nuances involved that ensure he hires only the most committed and detail-oriented employees. Tanner also discusses his software DripJobs, what it does, and how it has vastly improved the experience he is now able to deliver to his customers. At the end of the episode, Tanner shares a promo code that listeners can use to receive an in-depth hiring course as a thank you for listening.
Topics Discussed:
- Why the buyer's journey can make or break your painting business
- What Tanner is really selling his customers, and how he leverages software to sell it better than anyone else
- How to create a hiring system that fills your company with all-star employees
- What DripJobs is, and why it can help vastly accelerate your painting company's growth
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