There's a growing case for young people to start a career in the trades - especially within the painting industry. The affordability and unfavorable market-place realities, have many questioning the value of traditional 4-year degrees. Chad Schirmer, PCA Creative Director, and Prithvi Rakhyani, IT Project Specialist, discuss rewarding career paths in the architectural coatings sector and how PCA's community of excellence rivals that of an MBA program.
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