There's a battle brewing between supermodel Kathy Ireland and PCA's Prithvi Rakhyani to become the next face of the industry. However, there's a break in the showdown long enough for Chad and Prithvi to discuss everything PCA brought to the industry in 2021.

Additionally, Erica and Elijah from ...

The podcast hosts' faces are finally revealed. Chad Schirmer, Creative Director and Prithvi Rakhyani, Digital Project Manager at PCA, talk about how the association is NOT slowing down during the holiday season. December is full of articles, virtual events, and new content on PCA Overdrive.

PROD...

The Holidays have arrived at PCA, which means exciting announcements and surprises for our members.

Company healthcare options have been far and few between for many contractors, but that's about to change for PCA member companies. Make sure to attend the LIVE STREAM on Dec. 21 to learn how cov...

Find out what "Money Heist" and the painting industry have in common. Chad Schirmer - Creative Director and Prithvi Rakhyani - IT Project Specialist at PCA give you all the latest news from the Painting Contractors Association.

Learn how you can take advantage of the Great Resignation. Stay up t...

There's a growing case for young people to start a career in the trades - especially within the painting industry. The affordability and unfavorable market-place realities, have many questioning the value of traditional 4-year degrees. Chad Schirmer, PCA Creative Director, and Prithvi Rakhyani, I...

Have you ever wondered who the faces behind PCA are? In this special PCA TODAY podcast, you will get to know the behind-the-scenes of the Painting Contractors Association.

Meet Chad and Prithvi. Chad Schirmer is PCA's creative director. He is in charge of always improving the quality of PCA's ma...