John MacFarland, Founder and Owner of MacFarland Painting, joins the Painter Marketing Mastermind Podcast for a second time to take a deeper dive into his unique compensation model. A very big advocate for open book reporting and transparency, John explains how other painting company owners can transition their employee compensation models to create a win-win. He also discusses how to keep a "small company" feel with customers while running a business that is currently generating approximately $8 million in annual revenue.
- An employee compensation model that creates a win-win for the company and employees
- How to transition existing employees to this new payment system
- What customers value and why MacFarland Painting enjoys high referral rates
- The importance of honesty, and how John uses it to create trust and loyalty with both employees and customers