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In a market filled with traditional paint solutions, standing out from the competition requires more than just answering the phone and showing up. Specialty paint products, a realm where the age-old technique of lime washing reigns supreme, could be your avenue for differentiating yourself from the competition. This episode unfolds the journey of mastering lime washing to carve out a specialized service offering that doesn't just paint siding but narrates stories, transcending the ordinary to achieve the extraordinary. Join Torlando Hakes as he engages in a compelling conversation with Matt Hocutt from Romabio Paints, an aficionado of lime washing and specialty paint products. Together, they explore the nuts and bolts of lime washing, shedding light on how this venerable technique can become a cornerstone for differentiating your services in the painting industry. From the textured allure of lime washed surfaces to the business acumen required for venturing into this niche, delve into a discussion that's as enriching as the patina of a lime washed wall. Discover how embracing the art and science of specialty paint products like lime washing can not only redefine your service offerings but set a new benchmark of excellence and uniqueness in the marketplace. This is more than a discourse on coating products; it's about charting a course towards a specialized, distinguished, and aesthetically rewarding venture in the painting arena. So, roll up your sleeves, and let's venture into the captivating world of lime washing with a palette of insights from Matt Hocutt.