Audience-Focused Perspective
PaintED Show
•
45m
In this episode of PaintEd, Mike Verret discusses why starting with your services is the worst approach to engage with your audience and what you should do instead in this conversation. One of the difficult things for a business owner is to write the correct phrases for their elevator pitch. He also discusses the advantage that smaller businesses have over large brands and how we can use this to our advantage for growth.
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