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Do you ever feel misunderstood by employees, partners, vendors, and stakeholders when discussing the future—the vision, the strategy?

That “mental image,” to you at least, feels unbelievably clear, precise, detailed, and exciting.

How could anyone NOT get this?

How could you NOT be fired up about this?

Cameron Herold is back on the show to lay out the solution to your visionary woes.

His 2018 book, Vivid Vision, became an instant classic in the small business community because it completely transforms how you approach strategy and visioning in your business through the painted-picture exercise. And today, I get to pick his brain.

Expect to learn:

- What most of the traditional planning tools like mission statements and one-page plans get wrong
- How to create a painted picture step by step - a super fun and rewarding exercise
- How to roll out your painted picture with your team, turn it into your rallying cry, and reverse engineer the steps to execution.

Cameron’s a great podcast guest; that’s why we had him back; you’re gonna love this one.

00:00 - Intro
02:30 - In business, why is widespread confusion so common?
05:35 - What is wrong with most Strategy or Vision tools?
08:13 - Walk us through what a Vivid Vision is
15:18 - Why is this more effective?
33:11 - What is "reverse engineering," and how do we do it?
35:42 - Internal Roll Out vs External Roll Out
42:03 - Common Mistakes
47:18 - How will we know that is working?

To know more about Cameron visit: https://cooalliance.com/

And get 10% off on the Invest in your Leaders course https://investinyourleaders.com/ using the promo code cameronh10

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