Become a member: https://www.pcapainted.org/membership-resources/

Download Dr. J.J.'s one-liner template here: https://trybta.com/DL214

To learn more about Breakthrough Academy, click here: https://trybta.com/PCA214

Today we're interviewing the one and only Dr. J.J. Peterson, Head of Storybrand and co-author of Marketing Made Simple, which sold over a million copies worldwide.

Dr. J.J. has helped thousands of businesses clarify their message by using a storytelling framework as old as time.

Plus, we found out before we started recording that he actually has a contracting background. His family ran a concrete business when he was growing up, so he REALLY gets the challenges you’re all facing.

Today’s conversation is all about how to apply the seven-part Storybrand framework to a contracting business. How to position your customer as the hero of your story so you can become their trusted guide.

Episode Highlights:
Get an overview of the Storybrand framework from someone who has implemented it into thousands of businesses.
Learn how to apply each of the seven parts of a Storybrand to a roofing, painting, landscaping, construction, electrical, plumbing or home services business, with examples.
Understand why it is so critical that you keep your message simple, and why so many businesses get this wrong.

00:00 - Intro
01:43 - About Dr. J.J.'s background in contracting and storytelling
06:46 - Why is story so important to marketing?
17:17 - The messaging sweet spot: too vague vs. too complex
19:03 - The 7-Part StoryBrand Framework: Contracting Edition
24:20 - Step 1: What does your customer want?
25:16 - Step 2: What problem does your customer face?
32:57 - Step 3: How do you position yourself as their guide?
35:47 - Step 4: What’s the plan?
38:21 - Step 5: The call to action
38:50 - Step 6/7: What does success/failure look like for your customer?
41:12 - Danny's example, Dr. J.J.'s feedback
49:12 - How to get the info you need from your customer
53:39 - Most common Storybrand mistakes
57:54 - Signs your messaging is working

Subscribe to Breakthrough Academy to never miss a video! 👇
http://bit.ly/youtubebta

Interested in working with us? Let's chat: https://trybta.com/welcome

Join our Facebook Group:
/ contractorroundtable

Connect with us on Social Media:
Facebook: / thebreakthroughacademy
Instagram: / btacademy
LinkedIn: / 10175179

Email: [email protected]
Phone: 1-800-875-1704

#BTA #BreakthroughAcademy #BuildingSuccess