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The number of contractors who speak aspirationally about franchising their business one day compared to the number who actually do is astounding.

People talk the talk but rarely walk the walk. And I’ve always wondered why that is.

Are people smoking hope dope?
Is franchising way more complicated than people realize?
Some combination of the two?

Our guest on the show today is Blair Rebane. He is a franchise lawyer and strategic advisor to many home service franchises, including the world's largest junk removal company. Over the last 30 years, he has helped hundreds of entrepreneurs franchise their businesses and, perhaps more importantly, talked hundreds more out of it.

We literally can’t think of anyone better to give us a sobering walkthrough of what it actually takes to franchise your business. (hint: it’s way more complicated than most people think)

If you’ve ever considered growing your business using the franchise model this episode is a must watch.

00:00 - Intro
00:02:36 - What is the big appeal of the Franchise Model?
00:08:42 - What is ACTUALLY involved with becoming a Franchisor?
00:18:32 - What do aspiring franchisors commonly NOT understand about the model?
00:29:12 - How does the entrepreneur's role change as they become a franchisor?
00:41:40 - Is the future for franchises bright?
00:52:09 - If a business owner is serious about franchising what do they need to get clear on?

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