Become a PCA Member: https://www.pcapainted.org/membership-resources/
To learn more about Breakthrough Academy, click here: https://trybta.com/pca-ce
Learn more about Breakthrough Academy at https://trybta.com/YTEP108 and Marcus Sheridan's sales & marketing training company, Impact Plus, at www.impactplus.com. Marcus Sheridan, a globally renowned speaker and consultant, is the author of "They Ask, You Answer" and "The Visual Sale." His approach to content marketing and inbound sales emphasizes addressing customer inquiries and creating content around them to build trust and authority. In this episode, Marcus shares insights on building trust through website content, the importance of educating modern buyers, and navigating a changing market. The conversation covers various topics, including pricing, turning weaknesses into strengths, comparisons, reviews, and best-in-class practices. If you're looking to start creating great content, watch the video, subscribe to Breakthrough Academy, and connect on social media.