This episode of Contractor Evolution is with Brian Kaskavalciyan, Author of The 7 Secrets to becoming a Wealthy Contractor, Host of the Wealthy Contractor Podcast, and Co-Founder of gFour Marketing Group: A relationship marketing firm that helps contractors unleash the power of their customers by installing the industry-leading framework for driving referrals.
Before becoming the well-known figure he is today, Brian founded Handyman Network which he developed into a national franchise. It was there he began to realize the power of not just referrals, but having a customer base that truly promotes you and reps the brand.
So he began to develop a holistic approach to Relationship Marketing which makes up the framework that he now implements with clients through gFour.
I wanted to go deep with Brian on how to put a referral program on steroids and become a company where our raving customers do a lot of the marketing for us. If you do good work and take care of your clients you're going to get some referrals organically, but if you're a growing company and want to become more intentional with this all-important lead source, there’s a ton of stuff you can implement.
Our conversation is anchored in four core areas:
- How to drive google reviews which boost searchability and position you as the customer service leader
- Customer Appreciation and how automated post-job gifts and notes of gratitude build crazy goodwill in the marketplace
- We talk about Referral Rewards programs which incentivize clients to bring you hot leads
- And lastly, we talk about the all-important long-term nurture sequence which keeps your brand front of mind and makes you a repeat business magnet. To learn more about how to put your referrals on steroids, watch this episode.
-How to drive Google reviews which boost searchability and position you as the customer service leader
-Customer Appreciation and how automated, post-job gifts and notes of gratitude build crazy goodwill in the marketplace
-Referral Rewards programs that incentivize clients to bring you hot leads
-Long-term nurture sequence which keeps your brand front of mind and makes you a repeat business magnet