Improve Your Sales Closing Ratio
Contractor Evolution • 58m
When you add up all the quotes, estimates, proposals (whatever you call them) that you do in a year and consider the sheer volume of sales opportunities your business has every season, you realize that even a slight boost in efficiency has a massive impact on how much revenue you sell.
If you could land one more deal out of every 10 quotes you give. How many dollars would that add up to? How much more profit would your business generate with no extra effort.
Do the math… Seriously… the number might surprise you because it’s a lot.
One of the easiest ways to maximize your closing ratio is by leaving your customer with a beautiful and informative proposal that does a bunch of the selling for you. Something that not only articulates the scope of work in precise detail but also showcases your brand as the obvious solution to your customer’s problems.
It turns out there is actually a formula to building such a perfect proposal, and to walk us through it we have Ryan Shantz on the show today. Ryan is the Founder of SumoQuote.
For years, Ryan has obsessed over how to craft the perfect proposal that will stand for itself and drive more sales.
Why is he qualified to be a subject matter expert on this topic?
Well, for years prior to SumoQuote, he has owned (and still owns) a massive 8 figure roofing company in Calgary, Alberta. When he implemented these high-level proposals into the company their closing ratios shot up from 27 to 44 percent. On today’s show, he breaks down the ingredients that go into a proposal that sells itself.
In this week’s episode we discuss:
- The 5 core items that exist in proposals that sell themselves
- The simple key image that is most likely to impact the homeowners' decision (that most quotes leave out)
- The psychology behind strategically placed visuals and graphic design
- Where to include social proof in your design to increase SR
- New ways to make it super easy for the customer to say yes
- How a better proposal allows you to scale your sales team while protecting you from liability
So if you want to close more, charge more, and save time, this episode is a must-listen.
Contact BTA:
https://pca.so/btapcace
Up Next in Contractor Evolution
-
Become a Professional Contractor
Every business owner deals with a number of pain points on their journey to success. Whether that's recruitment challenges, stress and time management, or revenue and sales (to name just a few). Learning to navigate them alone can be tough (if not impossible).
Being able to reach out to others i...
-
Team Building Based on Personality
How are you managing personalities on your team? Or are you?
We’ve invited Dr. Ken Keis onto the show to discuss his methods for assessing personality, and how you can leverage your team’s innate ability to thrive by leveraging their personality styles in a scientific way.
Dr. Ken Keis is the C...
-
Retain Your Best Employees
How do you build loyalty in high performers? It’s not pizza night, go-karting, or laser tag.
Another myth is that you need to pay them more.
While those things help, they aren’t keeping ambitious, driven, and hardworking people on your team.
By nature, the best performers are those that have b...
