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Austin’s Google Local Services Ads SOP: https://www.basecoatmarketing.com/learn/local-services-ads-for-painters/
Google Local Service Ads are a newish feature from Google that not enough business owners are taking advantage of. Search ads have become insanely expensive as the algorithm has begun catering to the highest bidders. Google Local Services Ads (or LSA’s for short) are Google’s answer for the small business owner who simply can’t compete, at least on the pay-per-click front, with national brands or massive lead aggregators.
While you’re not going to scale your entire business on this one lead source, they’re a super easy-to-deploy marketing channel that more or less acts as an extension of your Google Business Profile. Leads that convert at around a 50% close rate for $20 to $50 a pop sounds like a pretty good deal to me. And this can be easily layered on top of pretty much any marketing strategy you’ve got going.
Austin Houser is the owner of Base Coat Marketing, a Digital Marketing Firm for Painters. If you’re not a painter, don’t worry LSAs still apply to you. Austin has been doing Digital Marketing since 2008, and his team of 25 in-house employees have become known for delivering exceptional results.
Today, we talk about:
- why lead aggregators kinda suck, and how Google Local Service Ads can be your antidote to effective lead gen online
- Austin gives us a super detailed walkthrough of how to get started with LSAs and a whole bunch of best practices to help optimize them over time.
This lead source is a no-brainer! Get going on them now, and beat your competition to the punch.
00:00 - Intro
02:28 - Why do lead aggregators deliver low quality leads?
08:39 - Differences between Google Search Ads vs. Google Local Service Ads.
17:28 - Caveats with LSAs
23:39 - Disputing leads with Google
26:22 - Getting Started with Google LSAs
31:36 - Best Practices once your Google LSAs are up
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