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Branding has never mattered more than it does right now. People, the public, your customers, are busier than ever.
Not only that, but the competition for their eyeballs, their attention, has never been fiercer. Between social media algorithms, shrinking attention spans, and an ever-expanding marketplace it can feel daunting for you, the small business owner, to stand out and be remembered.
There is a reason why 1-800-GOT-JUNK can charge $1,000 to haul a load of junk when no one else can. It’s the same reason why you’ll happily spend $90 for a t-shirt at Lululemon, or why people will line up to spend $4,000 on a simple laptop at Apple. People know, like, and trust the brand.
Of course, being the next Lululemon may not be your goal, but if you look around within your industry (whether you’re a Landscaper, Painter, Builder, Roofer, or Sub Trade), there are numerous brands that carry mass influence. And if they’ve created it, you can too.
If you’re serious about creating a lasting business, you must. It’s important to look at your brand as a foundation that you build your organization on top of. It’s an investment worth adding to, as a great brand will pay back in dividends over the course of your career.
To explain the importance of branding, and the process of creating great brands in the contracting industry, we’re joined today by the best that we know of - Noel Fox from FreeBird agency.
Having worked with Noel for years, both on creating the Breakthrough Academy brand, as well as your favorite podcast, Contractor Evolution, I can promise you that he is the real deal.
Brian Scudamore, the founder of 1-800-GOT-JUNK will also tell you that Noel is his #1 go-to when it comes to bringing an impactful brand to life. Noel Fox and FreeBird agency have created industry-leading brands for companies such as You Move Me, Wow 1 Day Painting, Shack Shine and have been a massive part of the brand development of 1-800-GOT-JUNK as well as those famous lululemon bags you see on every street across the world.
A few key pieces from this episode on brand include:
- What separates a great brand from an average brand?
- The thing contractors often get wrong with their own brand.
- How to leverage your brand for recruiting and hiring
- How to evaluate your brand the way a world-class branding agency would
- The signs you’ll see when you have a brand that’s working for you
- A step-by-step walkthrough on how to build a powerful brand on a budget