Become a member: https://www.pcapainted.org/membership-resources/

Join us for an inspiring conversation with Rick Holtz, the third-generation owner of H.J. Holtz &
Son, and newest coach with the Consulting4Contractors team. We uncover the secrets of
transforming a family business from a $300,000 company to a multi-million-dollar organization
employing over 60 people. You won't want to miss this insightful journey as Rick shares his
experiences of taking the reins of his family's business and scaling it in just 12 years through
embracing challenges and opportunities.
https://www.hjholtzandson.com/
https://consulting4contractors.com/about/

Throughout our discussion, we dive into what it takes to be a successful owner and leader,
including the essential aspects of delegation, trusting others, and fostering a strong company
culture. Rick provides valuable insights into "The Holtz Way," the core values that have driven
H.J. Holtz & Son's success, emphasizing teamwork, customer care, and the importance of trust
in building a thriving business. By understanding and embracing these principles, Rick has been
able to elevate his family business to new heights.
https://drive.google.com/file/d/10KuAW6El5OblirUWRMTuqBD9JaiAJakC/view

Get ready to absorb invaluable advice for growing contractors as we explore the importance of
mentorship, reflection, and self-confidence. Learn how to find the right people to collaborate
with, invest in their capabilities, and trust in their potential. Hear about Rick's experience with
delegation, embracing challenges, and his vision for the future of his company. This episode is
packed with knowledge and inspiration you won't want to miss!
About Rick Holtz:
Having joined his father and grandfather’s business in 1994, Rick has been vital in the growth
and modernization of H.J. Holtz & Son, Inc. Now President, he has been instrumental in
initiating relationships with contractors not only in the Richmond area, but in Charlottesville,
Fredericksburg, Williamsburg, and Tappahannock, VA to name a few. He has also added
technology to the business and is making the most of modern amenities such as specialized
computer software, digital photography, and paint removal equipment. Rick has maintained and
built on the strong work ethic and professionalism set forth by his father and grandfather. He is
respected for his determination and integrity in his business and with his family.
----Links from this Episode----
• Open invitation for a free discovery call with Scott Lollar/Rick Holtz: https://calendly.com/scottlollar/freebusinessconsultation
• Consulting4Contractors’ Website: https://consulting4contractors.com/
• H.J. Holtz & Sons, Inc.: https://www.hjholtzandson.com/
• H.J. Holtz & Sons on Instagram: https://www.instagram.com/hjholtzandson/
• "The Holtz Way" Company Values: https://drive.google.com/file/d/10KuAW6El5OblirUWRMTuqBD9JaiAJakC/view
• Check out this video of Consulting4Contractors' Operations Module, one of our flagship
Done-For-You tech offerings: https://www.youtube.com/watch?v=0IUmPWk4GRI&feature=youtu.be
• Connect with C4C on Instagram: https://www.instagram.com/consulting4contractors/
• Join the C4C community: https://www.facebook.com/consulting4contractors
• Connect on LinkedIn: https://www.linkedin.com/company/70241567
• Submit to be a guest on our podcast
Credits:
• Scott Lollar: Host & Founder of Consulting4Contractors: https://consulting4contractors.com/about/
• Rick Holtz: President, H.J. Holtz & Son, Richmond, VA; Coach, Consulting4Contractors:
https://www.hjholtzandson.com/
https://consulting4contractors.com/
• Justin Hange: Original music, artwork, transcripts, show notes, audio engineering: https://www.sirenmastering.com/
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Episode Highlights:
* Taking Over a Family Business | 0:14:19 - 0:15:28 (69 Seconds)
Rick:
And I feel like that was a real key to me And one of the biggest things people will say oh, you're
a third generation business. Having your dad build a business and you come in is easy. That's
not easy. Building a business from scratch is not easy. And I have the utmost respect for people
like that. But coming into a business that has someone else's personality and someone else's
name on it, that has its own challenges as well.

* Learning to Be an Owner | 0:20:29 - 0:21:44 (76 Seconds)
Rick:
But I think the first major thing he really did is taught me what it meant to be an owner. Bill at first
was like, "Do you go to the paint store?" And I was like, "Yeah, I go to the paint store. I'm a
painter." (Bill) "Come on, you can't go to the paint store anymore." And I'm like, "Really, but I like
those people there, they're nice people!" (Bill) "No, an owner of a paint company does not go to
the paint store." And that's such an elementary thing, and it's very basic. But that was a pinnacle
kind of statement for me, because it was something I did for how many years? What, maybe
almost 20 years or something like that, or 16 years, 16 years? And all of a sudden not to do it
anymore? So I had to understand what it meant to be an owner and to get things done through
other people, cause that's really hard.
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Episode Chapters/Summaries:
(0:00:00) - Growing a Multi-Million Dollar Painting Company (9 Minutes)
Rick Holtz, the third-generation owner of H.J. Holtz & Son in Richmond, Virginia, shares his

story of how he took his family’s business from making $300,000 in revenue to a multi-million-
dollar business with over 60 employees. We discuss the challenges of taking on an existing