Become a member: https://www.pcapainted.org/membership-resources/

Imagine building a successful painting business from scratch, starting at your father's company
and turning it into a million dollar machine. That's exactly what Kevin Wooten, owner of Carolina
Painting and Pressure Cleaning, has accomplished. In our conversation, Kevin gives us a peek
behind the curtain, revealing the unique business model that has set his company apart. He
explains his innovative employee structure - a five-person team with a unique pay system that
balances fair compensation and profitability.
What does it take to keep a small business afloat? What strategies work best when the goal is
growth? Kevin helps us unravel these threads. He shares his significant shifts in marketing
approach, swinging back to the traditional direct mail strategy and experimenting with Google
AdWords. He discusses the challenges of running a self-sufficient business model, the potential
pitfalls of outsourcing, and how he monitors his business through data. It's a deep dive into the
mechanics of running a successful small business in the contracting space.
As we conclude our fascinating chat, Kevin turns mentor, sharing his wisdom on how to build a
business that not only survives but thrives. He talks about the importance of a solid foundation,
cultivating a family-like culture within his team, and planning for the future. He discusses his
unique payment system, his approach to retirement planning, and gives tips for those aspiring to
reach the million-dollar mark. For anyone nurturing a dream of building a successful business
from the ground up, this conversation with Kevin is a treasure trove of insights and practical
advice. Don't miss it!

About Kevin Wooten:
Kevin Wooten is the founder and lead estimator of Carolina Painting & Pressure Cleaning, Inc.
He has lived in Lexington, South Carolina his entire life, going to Lexington High School and
graduating in 1987. He loves the outdoors and the beach, boating, camping, snowboarding, ping
pong, and pool. He is very detailed and strives for 100 percent customer satisfaction while
providing his team with an enjoyable workplace. He’s worked hard to ensure that his residential
painting company has a broad net of communities, including Irmo, Chapin, Columbia and
includes his home town of Lexington.
https://changemypaint.com/
https://changemypaint.com/painter-in-irmo/
https://changemypaint.com/painting-in-chapin-sc/
https://changemypaint.com/painter-in-columbia/
https://changemypaint.com/best-painter-in-lexington/

----Links from this Episode----
• Open invitation for a free discovery call with Scott Lollar: https://calendly.com/scottlollar/freebusinessconsultation?month=2024-04
• Consulting4Contractors’ Website: https://consulting4contractors.com/
• Consulting4Contractors on YouTube: https://www.youtube.com/channel/UCZ7kY_70j6Qv6is-YLjwZ1g
• Carolina Painting & Pressure Cleaning, Inc. website: https://changemypaint.com/
• Carolina Painting & Pressure Cleaning, Inc. on Facebook: https://www.facebook.com/changemypaint/
• Carolina Painting & Pressure Cleaning, Inc. on Instagram: https://www.instagram.com/changemypaint/
• Carolina Painting & Pressure Cleaning, Inc. on YouTube: https://www.youtube.com/channel/UCcRJ8TcVaLjNE0gKbpGd-1A/videos
• Carolina Painting & Pressure Cleaning, Inc. on Pintrest: https://www.pinterest.com/changemypaint/_saved/
• Check out this video of Consulting4Contractors' Operations Module, one of our flagship
Done-For-You tech offerings.: https://www.youtube.com/watch?v=0IUmPWk4GRI
• Click here and enter the code "ASSESSMENT50" at checkout to receive 50% off one
platinum assessment from InnerView Advisors, C4C's trusted hiring and HR resourcing
partner (limit 1 per company)
https://checkout.stripe.com/c/pay/cs_live_b1nLw4l0DmDoouegCLmcNLiCZae0qsFXQQpYgILaaLgm9IWFKD66yas6Lx#fidkdWxOYHwnPyd1blppbHNgWjA0TTRyXHdAVVxJX01wPDM8NndfbzNqUzFjdURjdmtud1RCUnY1QExkaHVQcUBpYFddQ2JjTWRkR31uQlE9b3RKYVRmTkB3VWp8Y1FwaG5pNEs0M11ASWthNTVCT3E3Rkl1cCcpJ3VpbGtuQH11anZgYUxhJz8nZks3ZlVyPT1PMXZnYD1qYFM0J3gl
• Connect with C4C on Instagram: https://www.instagram.com/consulting4contractors/
• Join the C4C community on Facebook: https://www.facebook.com/consulting4contractors
• Connect on LinkedIn: https://www.linkedin.com/company/70241567/
• Submit to be a guest on our podcast
Credits:
• Scott Lollar: Host of the Beyond $1,000,000 Podcast & Founder of Consulting4Contractors: https://consulting4contractors.com/about/
• Kevin Wooten: Founder, Lead Estimator, Carolina Painting & Pressure Cleaning, Inc.,
Lexington, SC: https://changemypaint.com/
• Justin Hange: Original music, artwork, transcripts, show notes, audio engineering: https://www.sirenmastering.com/

----- EPISODE CHAPTERS WITH SHORT KEY POINTS -----
(0:00:01) - Lessons From a Successful Painting Business
Kevin Wooten shares his journey of starting a million dollar business, strategies for marketing
and keeping a lead funnel full, and how he left his father's business.
(0:10:24) - Business Model and Employee Structure
Kevin Wooten discusses his painting and pressure washing business, his five person team,
payment system, and decisions for smaller jobs.
(0:20:54) - Marketing and Office Management in Contracting
Kevin Wooten shares his marketing strategy, discussing Every Door Direct Mail (EDDM), and
direct mail, and his current strategies.
(0:30:51) - Google AdWords
Kevin Wooten shares expertise on Google Adwords, negative keywords, Zoho Social, and Every
Door Direct Mail (EDDM) to maximize ad spend.
(0:37:41) - Business Management and Estimating Strategies
Kevin focuses on sales, profitability, data monitoring, customer service, and self-sufficiency to
manage his business.
(0:47:28) - Successful Business Building and Future Planning
Kevin Wooten cultivates a family-like culture, shares advice on retirement and business
structure, and discusses marketing, Google Adwords, and negative keywords.
(0:58:27) - Growth in Business
Kevin shares strategies for building a successful business, including developing a family-like
culture, unique payment system, and marketing tactics.