Is making content worth it for contractors?

Ben Degros, The Vancouver Carpenter, built a following of over 700K subscribers by making drywall videos. BUT he had to dedicate a massive amount of time and energy to his channel.

In a world filled with more and more noise, don’t underestimate how much work it is to create an online brand that resonates with your audience. It’s not about going viral; it’s about offering value to your customers before they start working with you.