90% of contractors take the WRONG approach to Meta ads.

1️⃣Have someone make your creative.
2️⃣Run the ads
3️⃣Hope for the best 🤞

Instead, according to contractor marketing expert Phil Risher, you should make ORGANIC content first, figure out what drives engagement, and then reuse THAT as your ad creative.

This simple shift can save you thousands in wasted ad spend.