One misunderstanding we hear from painting contractors is that sales psychology is just manipulation of the customers. But it’s actually not! It’s understanding the way they’re thinking so we can communicate how to solve their problem or satisfy the emotion they’re after. When you understand want vs. need selling and how to connect with your buyer to speak their language, you will have a much higher success rate in helping your customers achieve their goals.

If you missed part 1 of this series talking about fundamentals, go back and listen to it before diving into this one. Each episode builds on the previous one!

Need help with utilizing these sales psychology ideas into your selling process? Schedule a free business analysis meeting with us at www.elitebusinessadvisors.com!