In this episode of the Elite Business Advice Podcast, host Chris Moore talks about Decision Point Marketing, one of the most overlooked principles in building a marketing plan.

What is Decision Point Marketing? Speaking to customers based on where they are in the buying cycle. Two stages exist: awareness/interest ("should I paint?") versus active buying intent ("who do I hire?"). The channel determines the message you should be creating.

The Takeaway Match your message to the moment. When you understand where your buyer is mentally, you stop wasting ad spend and start having real conversations. That's Decision Point Marketing.

If you’re looking for someone to help think through your decision point marketing plan for your business, schedule a free business analysis meeting with us at www.elitebusinessadvisors.com