In this episode of PaintED, Torlando Hakes talks with Shawn Hill from a Nice job Inc. about the crucial role reviews play in the growth of a business. They further discuss why branding can be controlled but not reputation. Shawn addresses, Reputation management entails improving the aspects of your reputation that you have control over and amplifying them to your target audience. Finding the keywords and key characteristics from the reviews that your customer values is the key. It's about owning your individuality and leveraging it as a competitive advantage, even if some customers are turned off by it.