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Listen in as I chat with Chris Soule, the ambitious entrepreneur behind Clean Cut Painting,
about his remarkable transition from an auto body shop apprentice to a successful business
owner in East Hampton, Connecticut. Chris's candid storytelling takes us through his initial
struggles and the formative experiences that led him to venture into entrepreneurship, including
the challenges of a flyer campaign that didn't pan out and how a harsh winter incidentally
kickstarted his career through an insurance restoration job. Our discussion shines a light on the
key decisions and moments that have shaped his journey, from leaving a difficult boss, dealing
with a toxic culture, and learning his business's true statistics.
Throughout our conversation, we uncover the strategic evolution of Clean Cut as Chris shifted
his business to specialize in cabinet painting—a move that not only doubled his revenue but
also streamlined operations and amplified efficiency. We delve into the importance of creating a
company culture rooted in core values, the art of marketing through exceptional customer
experiences, and the critical role of communication and setting clear goals. Chris's story is a
testament to the power of focusing on your strengths and leveraging a personalized and
profound customer experience to position your company as a regional leader.
Wrapping up our time together, we focus on the intertwining of business growth and personal
development, with Chris opening up about his leadership philosophy and the steps he took to
ensure his company's profitability and sustainability. From the impact of financial literacy on
business success to the importance of fostering a high-achieving workplace culture, our
exchange offers valuable insights for anyone looking to make their mark in any service industry,
not just painting! Don't miss out on this inspirational episode as Chris generously shares his
experiences, with a view to the future that includes inspiring his team, educating others in his
business philosophy, and moving toward the million dollar mark!
EPISODE CHAPTERS WITH SHORT KEY POINTS
(0:00:00) - From Auto Body Apprentice to Business Owner
Chris Soule shares his journey from auto body shop to successful painting business, navigating
challenges and growth in East Hampton, Connecticut.
(0:13:58) - The Journey to Becoming Cabinet Experts
A painting company's strategic shift to specializing in cabinet painting resulted in doubled
revenue and streamlined operations.
(0:20:01) - Building Culture of Values and Growth
Transforming a toxic company culture through core values, tough personnel decisions, and
strategic shifts in services and investments.
(0:34:25) - Enhancing Marketing Through Customer Experience
Nature's power of referral marketing through personalized gestures, strategic gift-giving, and
prioritizing client satisfaction for exceptional experiences.
(0:41:47) - Effective Communication and Setting Goals
Communication, customer service, personalized approach, morning updates, end-of-day
reports, CARE acronym, setting goals, separation season, $900,000 mark, cabinet painting,
resource and time limitations.
(0:50:49) - Business Growth and Personal Development
Leadership intensity, purpose-driven work, understanding business fundamentals, coaching and
peer networking, systemizing operations, and understanding financials for profitability.
Links from this Episode
• Open invitation for a free discovery call with Scott Lollar
• Consulting4Contractors’ Website
• Consulting4Contractors on YouTube

• Clean Cut Painting's Website
• Clean Cut Painting on Instagram
• Clean Cut Painting on Facebook
• Clean Cut Painting on YouTube
• Check out this video of Consulting4Contractors' Operations Module, one of our flagship
Done-For-You tech offerings.
• Click here and enter the code "ASSESSMENT50" at checkout to receive 50% off one
platinum assessment from InnerView Advisors, C4C's trusted hiring and HR resourcing
partner (limit 1 per company)
• Connect with C4C on Instagram
• Join the C4C community on Facebook
• Connect on LinkedIn
• Submit to be a guest on our podcast
Credits:
• Scott Lollar: Host of the Beyond $1,000,000 Podcast & Founder of Consulting4Contractors
• Chris Soule: Founder, Clean Cut Painting
• Justin Hange/Siren Mastering: Original music, artwork, transcripts, show notes, audio
engineering